UEFA Europa League and UEFA Conference League
By championing conscious nutrition and active lifestyles, Lidl’s ongoing partnership with UEFA Europa League and UEFA Conference League are not only about supporting world-class football, they’re about creating lasting, life-changing moments for people, football fans, and families across Europe.
Lidl will support fans from every touchpoint during their journey of fandom, from TV advertising to in stadium placements and commercial displays. From making healthy and fresh food at low prices easily available, to bringing fans closer to the biggest football tournaments in Europe, Lidl is by their side.
Lidl Kids Team
An exclusive experience created through its partnership with the UEFA Europa League and UEFA Conference
League. Children between the ages of six and ten will have the unique experience of becoming an official Player Mascot for one of the competition’s matches
Lidl Ticketing
Lidl is making it possible for customers and employees to attend unforgettable matchday experiences by activating internal and external competitions to win tickets. It is one of the benefits of enhancing this opportunity that brings fans closer to the game
Lidl ‘Fresh Picks’
‘Fresh Picks’ focuses on “fresh” moments, players and plays each matchweek. The content is visible across respective UEFA competition channels enhancing the partnership and adding value for all football fans
A partnership to remember
Last year, as the Official Partner of the UEFA Europa League and UEFA Conference League 2025/26, Lidl brought fans closer to the game with 8,000 tickets raffled, 7,500+ Lidl Kids Team mascots, and thousands of portions of fresh fruit handed out.
